Pureology is a premium professional color care brand offering transformative results with vegan* and sulphate free formulas which provide gentle cleansing. In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct the perfect hair care journey. Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality. With its signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while actively protecting each precious hair strand during washing + preserving your color. Founded in California, Pureology was the first color care brand that refused to sacrifice purity for performance. Pioneers of the most-gentle, vegan formulas* that not only feel, look and smell indulgent, but also deliver real results.