Joico Defy Damage Protective Shampoo 300ml

A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands that are wonderfully resilient and healthy-looking.

The flip side of beautiful, vibrant ginger tones is their tendancy to fade fast (and sometimes brassy) despite our best intentions.

That’s why Defy Damage Protective Shampoo is for you. With a rich, luxurious lather, this gentle daily cleanser protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle and stripping that showcase color.

In fact, Defy Damage actually maintains 90% of color vibrancy, so your results are shiny, smooth, clean strands – that look as thought you just stepped out of the salon chair.